TikTok and YouTube Help Chinese Automotive Brands Boost Favorability
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Marketing Veteran Nie Qiang Takes the Helm at FAW Hongqi
FAW Hongqi appoints marketing expert Nie Qiang as its new leader amid a 12% sales decline and urgent need to accelerate its new energy vehicle strategy. His return signals a strategic push to strengthen brand positioning and electrification efforts.
Xinri Empowers Retail Terminals for Peak Season with 1 Billion in Traffic
Xinri mobilizes 1 billion in omnichannel traffic through a dual-engine strategy of hit products and high-impact marketing—including a CCTV feature and viral Douyin campaign—to supercharge retail terminal performance during peak season.
Zhijie Sparks Controversy by Hiring Former Ferrari Designer
Zhijie Automobile ignited industry skepticism after announcing the hire of a 'former Ferrari chief designer.' Clarifications revealed the designer was a Senior Chief Exterior Designer—not the top design lead—exposing deeper issues of marketing overreach among EV startups.
MG General Manager Breaks Down in Live Stream, Then Reverses Stance on Plagiarism Allegations
During a live stream for the MG07, General Manager Chen Cui faced intense backlash over design similarities to Porsche and Xiaomi SU7. After an emotional breakdown and initial denial, he later reframed the controversy by linking the MG07’s design to MG’s 1962 MGB GT heritage—successfully shifting public sentiment.
Xiaomi YU7 Officially Appoints Declan Rice as Experience Officer
Xiaomi Auto has named Arsenal and England midfielder Declan Rice—nicknamed 'Da Mi' by Chinese fans—as the official Experience Officer for its YU7 electric SUV. The partnership supports Xiaomi’s 2027 European market entry, leveraging Rice’s global appeal and alignment with the YU7’s tech-savvy, young demographic.
Zhou Guanyu Appointed Cadillac Brand Ambassador to Launch Track-Focused 'PROJECT 24'
China’s first Formula 1 driver, Zhou Guanyu, partners with Cadillac as Brand Ambassador to unveil 'PROJECT 24'—a track-focused initiative centered on the newly discounted CT5 sedan. The move underscores Cadillac's effort to leverage motorsport credibility amid rising EV competition.
Celebrities Flock to Endorse EVs as Automakers Pivot from CEO-Led Marketing
Major EV brands including NIO, Xiaomi Auto, and Denza are shifting from founder-focused campaigns to high-profile celebrity endorsements featuring stars like Yao Ming, Jay Chou, and Shu Qi—signaling a strategic move to boost traffic and conversion amid saturated markets.
Qijing Auto Urgently Removes Content Related to Su Mang Collaboration
Following intense online backlash, Qijing Auto has terminated its collaboration with Su Mang and removed all promotional content linking her to the GT7. The company now plans to crowdsource its 'Chief Aesthetics Appreciation Officer' role from users.
Yao Ming Appointed Chief Experience Officer for NIO ES9
NIO has named basketball legend Yao Ming as Chief Experience Officer for its upcoming premium electric SUV, the ES9, reinforcing its brand values and market positioning ahead of the May 27 launch.
Huang Bo and Yu Hewei Appointed as Aito M9 Brand Ambassadors
Harmony Intelligent Mobility names actors Huang Bo and Yu Hewei—both genuine Aito M9 owners—as official brand ambassadors ahead of the premium EV’s May 27 launch. The Aito M9 starts at RMB 499,800 and features record-breaking dimensions as China’s largest mass-produced new energy SUV.
Jay Chou Named Ambassador for Buick MPV Family in Nostalgic 26-Year Reunion
Global superstar Jay Chou has been named the official ambassador for the Buick MPV family, marking a symbolic reunion 26 years after both he and the Buick GL8 made their debut in 2000. The partnership aims to reinforce Buick’s legacy MPV branding around family travel.
NIO Debunks Rumors Linking Lead Actress of Onvo L80 Promo to Controversial Film
NIO has issued an urgent denial refuting claims that the lead actress in the Onvo L80 promotional campaign is connected to the controversial film 'Mom from Prison.' The company warns of legal action against rumor spreaders as it seeks to protect its new EV brand's reputation.