TikTok and YouTube Help Chinese Automotive Brands Boost Favorability
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Zhou Guanyu Appointed Cadillac Brand Ambassador to Launch Track-Focused 'PROJECT 24'
China’s first Formula 1 driver, Zhou Guanyu, partners with Cadillac as Brand Ambassador to unveil 'PROJECT 24'—a track-focused initiative centered on the newly discounted CT5 sedan. The move underscores Cadillac's effort to leverage motorsport credibility amid rising EV competition.
Celebrities Flock to Endorse EVs as Automakers Pivot from CEO-Led Marketing
Major EV brands including NIO, Xiaomi Auto, and Denza are shifting from founder-focused campaigns to high-profile celebrity endorsements featuring stars like Yao Ming, Jay Chou, and Shu Qi—signaling a strategic move to boost traffic and conversion amid saturated markets.
Qijing Auto Urgently Removes Content Related to Su Mang Collaboration
Following intense online backlash, Qijing Auto has terminated its collaboration with Su Mang and removed all promotional content linking her to the GT7. The company now plans to crowdsource its 'Chief Aesthetics Appreciation Officer' role from users.
Yao Ming Appointed Chief Experience Officer for NIO ES9
NIO has named basketball legend Yao Ming as Chief Experience Officer for its upcoming premium electric SUV, the ES9, reinforcing its brand values and market positioning ahead of the May 27 launch.
Huang Bo and Yu Hewei Appointed as Aito M9 Brand Ambassadors
Harmony Intelligent Mobility names actors Huang Bo and Yu Hewei—both genuine Aito M9 owners—as official brand ambassadors ahead of the premium EV’s May 27 launch. The Aito M9 starts at RMB 499,800 and features record-breaking dimensions as China’s largest mass-produced new energy SUV.
Jay Chou Named Ambassador for Buick MPV Family in Nostalgic 26-Year Reunion
Global superstar Jay Chou has been named the official ambassador for the Buick MPV family, marking a symbolic reunion 26 years after both he and the Buick GL8 made their debut in 2000. The partnership aims to reinforce Buick’s legacy MPV branding around family travel.
NIO Debunks Rumors Linking Lead Actress of Onvo L80 Promo to Controversial Film
NIO has issued an urgent denial refuting claims that the lead actress in the Onvo L80 promotional campaign is connected to the controversial film 'Mom from Prison.' The company warns of legal action against rumor spreaders as it seeks to protect its new EV brand's reputation.
Wang Churan Endorses the Launch of the Third-Generation Yuan PLUS
BYD appoints actress Wang Churan as ambassador for the third-generation Yuan PLUS, a stylish BEV priced from RMB 119,900, featuring Blade Battery tech and designed to attract young female buyers aged 18–35.
Wang Leehom Endorses Denza and Takes a Major Stake in BYD
Chinese-American pop star Wang Leehom has signed on as global brand ambassador for Denza, using his full endorsement fee—exceeding RMB 10 million—to purchase BYD stock. This marks his first automotive partnership since 2021 and reflects deep confidence in BYD’s growth amid China’s new energy vehicle boom.
DENZA Officially Announces Wang Leehom as Global Brand Ambassador
DENZA has named Wang Leehom its second global brand ambassador, following Daniel Craig, to support its premium EV strategy and the upcoming N9 Flash Charging Edition launch on May 18.
Wang Leehom Appointed as Denza's Global Brand Ambassador
Denza has named Wang Leehom its new global brand ambassador, reinforcing its 'tech-luxury' identity and supporting the upcoming Denza N9 Flash Charge Edition launch across Chinese-speaking and Asia-Pacific regions.
TAILG Ignites Anime Convention Season with Dual-Expo Campaign
Chinese EV brand TAILG debuted custom 'itasha' versions of its top models at major anime expos in Nanjing and Chongqing, merging electric mobility with Gen-Z pop culture through PUBG Mobile and kawaii aesthetics. The campaign drove engagement via test rides, cosplayer parades, and exclusive merch like capybara plush toys.