Yao Ming Appointed Chief Experience Officer for NIO ES9

[Brand Collaboration] NIO has officially announced Yao Ming as the Chief Experience Officer for its all-new ES9, which will launch on May 27.

Core Development: Yao Ming's Endorsement Embodies the Brand Spirit of 'Dare to Dream, Dare to Act'

Yao Ming, China's most internationally influential athlete, aligns closely with the values championed by the NIO ES9 through his long-term vision and commitment to public welfare.

Key Specifications: Starting at RMB 420,000 with Multiple Versions Available

The Executive Luxury trim starts at RMB 498,000 for full vehicle purchase, or RMB 390,000 with the battery-as-a-service (BaaS) option; the Horizon Special Edition is priced as high as RMB 628,000. The vehicle features flagship technologies including the Shenji NX9031 autonomous driving chip, the SkyOS·Tianshu operating system, and Zero-Gravity Aviation Seats.

Strategic Foundation: Leveraging a Top-Tier IP to Reinforce Premium Positioning

By partnering with Yao Ming, a household-name IP in China, NIO strengthens the ES9’s leadership positioning in the premium intelligent electric executive SUV segment, highlighting its eleven years of technological expertise.