NIO Debunks Rumors Linking Lead Actress of Onvo L80 Promo to Controversial Film

[Brand PR] NIO firmly denies any association between the lead actress in the Onvo L80 promotional video and the controversial movie 'Mom from Prison.'

Core Development: Official Urgently Distances Brand from Controversial Figure

On May 21, NIO’s official communication channel 'NIO Little Trumpet' issued a statement clarifying that online claims alleging the Onvo L80’s lead actress starred in 'Mom from Prison' are false information. The company emphasized that the actress has no connection whatsoever to the film and has already preserved evidence, vowing to pursue legal action against those spreading rumors.

Key Data: New Vehicle Hit by Controversy Immediately After Launch

The Onvo L80 was launched on May 15, priced between RMB 242,800 and RMB 279,800 (as low as RMB 156,800 with the BaaS plan), placing it squarely in a critical marketing window. Meanwhile, the controversial film was originally scheduled for release on May 30 but faced nationwide backlash over accusations of distorting judicial facts and glorifying criminal behavior. The film’s lead actress, Zhao Xiaohong (stage name Zhao Xiaohong), is a convicted individual serving a sentence for intentional assault, having received a final court ruling of 15 years’ imprisonment.

Strategic Imperative: Safeguarding Brand Purity Is Urgent

NIO’s swift rebuttal aims to prevent negative public sentiment from tarnishing its new Onvo brand—particularly to avoid consumers drawing inappropriate associations between the product and a real-life criminal figure—thus protecting its premium all-electric SUV market image.