Zhou Guanyu Appointed Cadillac Brand Ambassador to Launch Track-Focused 'PROJECT 24'

[Brand Collaboration] Zhou Guanyu, China's first Formula 1 driver, has officially been named Cadillac Brand Ambassador.

Key Initiative: Zhou Guanyu Teams Up with CT5 to Launch Track-Focused IP 'PROJECT 24'

Zhou Guanyu will partner with the Cadillac CT5 to launch the adrenaline-fueled track project 'PROJECT 24', aiming to reignite the pure joy of driving. As China’s first full-time F1 race driver, his professional career includes racing for the Alfa Romeo F1 Team and serving as a Ferrari reserve driver.

Key Figures: CT5 Limited-Time Price Drops to RMB 199,900

Cadillac has simultaneously launched the CT5 “Track Legend Sales Season.” Originally priced between RMB 289,900 and RMB 345,900, the CT5 now starts at a limited-time price of RMB 199,900, representing a reduction of nearly RMB 100,000—highlighting strategic pricing adjustments by premium ICE (internal combustion engine) brands amid intensifying competition from new energy vehicles.

Industry Impact: Top-Tier F1 Driver Empowers Transformation of Legacy Luxury Brand

Leveraging the global prestige of Formula 1, Cadillac is reinforcing its performance heritage and seeking to revitalize brand appeal in the face of the ongoing electrification wave.