Jay Chou Named Ambassador for Buick MPV Family in Nostalgic 26-Year Reunion

[Brand Endorsement] Jay Chou has officially been appointed as the ambassador for the Buick MPV family, with ties between the two parties dating back to the year 2000.

Key Development: Longtime Partners Who Debuted in the Same Year Reunite

Jay Chou and the Buick GL8 both made their debut in 2000, and this new endorsement is officially described as a reunion of "old friends who have accompanied each other for 26 years." As early as 2003, Jay Chou endorsed the Buick Regal, and his concert tours have long used Buick MPVs as his official vehicles.

Industry Impact: Celebrity Influence Reinforces MPV's Family-Oriented Image

Leveraging Jay Chou's nationwide popularity, Buick aims to strengthen the association between its MPV "legacy" branding and family travel scenarios. Previously, on January 18, 2025, Jay Chou was also recognized by Ferrari as a Friend of the Brand and had previously starred in promotional content for Toyota alongside the release of Initial D.