Huang Bo and Yu Hewei Appointed as Aito M9 Brand Ambassadors

[Brand Endorsement] Huang Bo and Yu Hewei have officially become brand ambassadors for the Aito M9 under Harmony Intelligent Mobility.

Core Development: Real Owners Promoted to Official Ambassadors

Huang Bo and Yu Hewei are not traditional advertising endorsers; instead, they evolved from real vehicle owners into brand advocates. Huang Bo previously served as a Harmony Intelligent Mobility Experience Officer, while Yu Hewei jokingly referred to himself as an “unofficial salesperson” in 2024.

Key Figures: Starting Price at RMB 499,800, Record-Breaking Dimensions

The all-new Aito M9 launched pre-sales on April 22, with the standard version starting at RMB 499,800 and the Ultimate Limo Extended Edition starting at RMB 669,800. The extended version measures 5,402 mm in length and has a wheelbase of 3,236 mm, making it the largest mass-produced new energy SUV in China.

Strategic Rationale: Strengthening User Trust Ahead of Launch Event

The brand announced the dual endorsement by these acclaimed actors just before its new product launch event on May 27 at 14:30, leveraging authentic user testimonials to reinforce market recognition and trust in its premium smart electric SUV.