Xinri Empowers Retail Terminals for Peak Season with 1 Billion in Traffic

[Marketing Offensive] Xinri empowers its nationwide retail terminals with over 1 billion in omnichannel traffic, taking a dominant lead in the peak-season electric two-wheeler market.

Core Developments: CCTV Endorsement + UGC Campaign Ignite Dual-Engine Growth

CCTV.com’s special feature "Remarkable Chinese Brands" highlighted Xinri’s 27 years of technological expertise and awarded it the title of "China's Leading Two-Wheeled Electric Vehicle Brand," significantly reinforcing brand credibility. Starting July 22, Xinri launched the Douyin (TikTok) nationwide challenge campaign #RideWithXinri, featuring an interactive SRTI Riding Personality Test sticker that encourages user-generated content. This low-barrier, high-engagement initiative drives billions of impressions and offers cash incentives, effectively targeting younger demographics.

Strategic Foundation: Dual Engines of Hit Products and Massive Traffic Drive Terminal Conversions

Xinri has built a pyramid-shaped product portfolio—premium flagship models for leadership, mid-tier models as profit drivers, and entry-level models for volume defense—while also expanding into delivery-focused vehicle segments to unlock new growth avenues. Simultaneously, Xinri is investing 1 billion in traffic resources to address dealers’ pain points of insufficient foot traffic and low conversion rates, enabling efficient transformation from brand visibility to terminal sales.