Wang Churan Endorses the Launch of the Third-Generation Yuan PLUS

[New Vehicle Launch] BYD officially announced Wang Churan as the ambassador for the third-generation Yuan PLUS, which launched on May 21 with a price range of RMB 119,900 to RMB 149,900.

Core Strategy: Wang Churan Precisely Targets the Young Female Market

BYD breaks away from its "tech-geek" image by leveraging Wang Churan’s reputation for combining beauty and talent to enhance the vehicle's fashionable appeal. Her fanbase is predominantly composed of women aged 18–35, aligning perfectly with the Yuan PLUS’s target demographic.

Key Specifications: Starting at RMB 119,900, Blade Battery Standard Across All Trims

The new model offers four variants, built on an all-new rear-wheel-drive pure-electric platform. It features second-generation Blade Batteries, flash-charging technology, and an 180L electric front trunk, with significantly increased overall dimensions.

Strategic Foundation: Continuing the "High-Caliber + High Visibility" Endorsement Approach

Following Song Jia and Zhong Chuxi, BYD once again partners with a widely recognized actress to strengthen emotional and youthful communication under its Dynasty Network, accelerating its penetration into the RMB 150,000-class pure-electric SUV market.