Liu Xiang Endorses IM Motors’ Flagship LS8 SUV

[Brand Endorsement] Liu Xiang has officially become the brand ambassador for IM Motors, SAIC Motor's premium marque.

Key Development: Liu Xiang and the IM LS8 Join Forces

Liu Xiang, an Olympic champion from Shanghai, embodies a spirit of "pushing beyond limits," which closely aligns with IM Motors' brand philosophy of "no limits, no compromises, no conformity." The endorsed model is the all-new flagship SUV, the IM LS8, with a starting pre-sale price of RMB 259,800, set to launch on April 16.

Strategic Foundation: IM Motors Is SAIC’s "Project No. 1"

Since its inception, IM Motors has been positioned as SAIC Group’s sole premium brand, tasked with leading technological breakthroughs. All of SAIC’s cutting-edge technologies—including steer-by-wire chassis, solid-state batteries, and advanced intelligent driving systems—are prioritized for debut and mass production on IM vehicles. Although SAIC has launched another brand, "Shangjie," in collaboration with Huawei, the company has clearly stated that Shangjie targets high-volume sales and will not affect IM Motors’ core position as the group’s premium brand.