CATL Launches Direct Online Store for Energy Storage Cells

[Channel Innovation] CATL has launched an online store, offering energy storage cells directly to small and medium-sized integrators for the first time.

Key Development: Disrupting Traditional B2B Models with Small-Batch Purchasing

On June 26, the "CATL Store" officially went live, targeting small and medium-sized energy storage integrators with sporadic or small-volume procurement needs. Orders start from a minimum of three crates, enabling buyers to source directly from the manufacturer and bypass distributors.

Key Specifications: Four Lithium Iron Phosphate Cell Models Available

The platform currently offers three standard energy storage cells: 100Ah, 280Ah (1P), and 314Ah. An additional model, 587Ah, is available upon contacting customer service. All models are specifically designed for energy storage applications and do not include traction batteries.

Industry Impact: Reshaping the Cell Distribution Ecosystem

This move breaks the long-standing practice among leading cell manufacturers of serving only large clients. It is expected to enhance product authenticity and quality consistency, driving a profound transformation in the energy storage cell distribution landscape.