Zeekr Cracks Down on Fraudulent Low-Price Proxy Purchases

[Channel Warning] Zeekr has issued an official statement, sternly warning against scams involving 'low-price proxy purchases.'

Core Directive: Purchases Through Non-Official Channels Are Invalid

On May 8, 2026, Zeekr’s Legal Department released an 'Important Notice on Safeguarding User Vehicle Purchase Safety and Rights,' explicitly stating that recent online scams—often promoted under false pretenses such as 'internal channels' or 'special-priced used cars'—are entirely unrelated to the brand.

Key Guidelines: Three Essential Risk-Avoidance Measures

Zeekr emphasized its policy of nationwide uniform pricing and standardized purchase benefits, and provided three clear guidelines: new vehicles may only be purchased through the Zeekr App, the official website, or authorized Zeekr stores; used vehicles must be verified for legal documentation and proper vehicle paperwork; and users are strictly prohibited from making private transfers in response to offers with prices significantly below market value.

Industry Impact: Building a Trust Moat Under a Direct-Sales Model

This move not only strengthens user asset protection but also sets a governance precedent for the new energy vehicle industry in combating fraud originating from social media traffic diversion. Zeekr stated it will continue to crack down on all infringements that misuse the brand’s name.