Zeekr 8X Surpasses 10,000 Reservations Within 29 Minutes of Launch
[New Vehicle Launch] The Zeekr 8X surpassed 10,000 confirmed reservations within just 29 minutes of its market debut, breaking the monopoly held by BBA (BMW, Benz, Audi) in the high-performance luxury SUV segment.
Core Strategy: Zeekr 8X Targets the Underserved 350,000–550,000 RMB Market with High Performance and a Spacious Five-Seater Layout
Leveraging the SEA-S super hybrid electric architecture, the Zeekr 8X offers a dual-motor variant (660 kW) and a tri-motor Shadow Edition (1 MW-class), achieving a 0–100 km/h acceleration time as fast as 2.96 seconds, making it the world’s quickest accelerating hybrid SUV. With a launch promotional price starting at RMB 329,800, it precisely addresses the “no-compromise” demands of elite users.
Key Metrics: Over 10,000 Orders in 29 Minutes, with Over 90% for High-End Trims
The Ultra trim and above account for 95.6% of total orders, pushing the average transaction price beyond RMB 400,000, demonstrating strong consumer endorsement of premium configurations.
Industry Impact: First Direct Challenge by a Chinese Brand to BBA's Premium Pricing Logic in High-Performance Segment
Equipped with a full-stack 900V high-voltage platform, 6C battery (charging from 20% to 80% in just 9 minutes), and the industry-first Super Eva + G-ASD 4.0 intelligent system, the Zeekr 8X redefines the value proposition for luxury high-performance SUVs.