XPeng Group Rebrands and Transforms into an AI Technology Company

[Corporate Strategy] XPeng Group has rebranded and is now focusing on its transformation into an AI technology company, simultaneously launching affordable yet high-spec vehicles.

Core Strategic Move: Premium Branding and Price Penetration as a Strategic Hedge

The 2026 MONA M03 starts at RMB 119,800, achieving over 10,000 firm orders within 37 minutes of launch, with the Max trim accounting for more than 85% of orders. This model debuts XPeng’s self-developed Turing chip and second-generation VLA autonomous driving system, delivering 1,500 TOPS of computing power.

Strategic Foundation: Transitioning from an Automaker to a 'Physical AI Technology Group'

On April 1, 2026, XPeng officially changed its name to “XPeng Group,” removing the word “automotive.” Chairman He Xiaopeng openly stated that “automaking is not a good business,” and announced plans to invest over RMB 10 billion in R&D over the next 4–5 years, focusing on AI, flying cars, and humanoid robots. The company also clearly stated it will not produce vehicles priced below RMB 100,000, emphasizing a high-margin strategy.