XPeng MONA L03 Launches Pre-sales with Aggressive Pricing and Premium Features
[New Vehicle Launch] XPeng MONA's first SUV, the L03, has opened for pre-sales with a starting price of RMB 143,800 to RMB 165,800.
Core Development: Starting at RMB 143,800 to Enter the Compact SUV Market
The XPeng MONA L03 began pre-sales on July 2, offering both extended-range and all-electric powertrain options across six trim levels. The official launch and global debut event will take place on July 16. Pre-sale orders have already set a new record for XPeng during the same period in its history.
Key Specifications: 0.228 Drag Coefficient + 2,850 mm Wheelbase
The vehicle measures 4,650/1,920/1,600 mm (length/width/height), features 20-inch wheels, semi-recessed door handles, and frameless doors. Designed by XPeng’s former Ferrari designer, it includes a full-width Star Ring taillight (with 288 LEDs) and Starship headlights (with 400 LEDs), achieving an ultra-low drag coefficient of 0.228.
Strategic Foundation: High Configuration + Affordable Pricing to Capture Market Share
Standard features include 14-point massage zero-gravity seats and 256-color ambient lighting. Pre-sale benefits include a RMB 1,000 deposit redeemable for RMB 3,000 off and wheel upgrade discounts. This strategy aims to accelerate XPeng's penetration into the mainstream SUV market through exceptional value.