XPeng MONA L03 Launches Pre-sales with Record-Breaking Demand

[New Vehicle Launch] XPeng officially opens pre-sales for the MONA L03, with a pre-sale price range of RMB 143,800 to RMB 165,800.

Core Development: Designed by Former Ferrari Designer, Targeting Younger Consumers' Aesthetics

The MONA L03 was co-created by a former Ferrari designer, emphasizing a fashion-forward design meant to stand out instantly. It aims to fill the gap in the RMB 100,000–200,000 segment, where there is currently no SUV truly defined for young consumers.

Key Metrics: Pre-sale Orders Break XPeng’s Historical Record

By the end of the launch event, the number of small deposits for the MONA L03 had already surpassed the同期 figures of all previous XPeng models, including the G6 and M03. There are currently over 300 SUV models in this segment, with gasoline-powered vehicles accounting for more than half.

Strategic Foundation: More Than Just a New Model—A Volume Amplifier

As the first SUV in the MONA series, the L03 plays a critical role in expanding XPeng’s product lineup from sedans to SUVs and significantly boosting overall sales volume. He Xiaopeng stated that 'product definition takes precedence over specifications.'