Xinri's Dual-Engine Drive Secures Victory in Peak Season

[Market Strategy] Xinri achieves counter-cyclical growth through its 'Dual-Engine Drive' strategy, boldly entering the critical sales peak season of June, July, August, and September.

Core Shift: Transitioning from Opportunity-Driven to Capability-Driven

Amid sluggish consumer recovery and intense industry price wars, Xinri achieved year-over-year growth in store sales and significantly improved per-unit profitability in the first half of 2026. This success stems from its strategic focus on 'concentrating on blockbuster products and launching a comprehensive offensive,' marking a shift from reliance on broad market红利 to building systematic operational capabilities.

Strategic Foundation: Rebuilding the Growth Model to Counter Intensifying Competition

Xinri’s management believes the current bottleneck is not market contraction but the failure of traditional operating models. Leveraging a dual-engine approach—optimized product portfolio and integrated online-plus-offline traffic generation—the brand has launched a nationwide 'Draw Swords and Advance' mobilization campaign, rallying tens of thousands of stores across thousands of cities to prepare for the traditional peak sales season.