Xiaomi SU7 New Model Secures 15,000 Orders in 34 Minutes

[Market Performance] The new generation Xiaomi SU7 secured over 15,000 orders within 34 minutes of its launch, with a starting price of RMB 219,900.

Key Data: Price Increase of RMB 4,000 Still Drives Strong Sales

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  The new Standard, Pro, and MAX trims are priced at RMB 219,900, RMB 249,900, and RMB 303,900 respectively, representing an overall increase of RMB 4,000 compared to the previous models.

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  Order reservations exceeded 15,000 units within 34 minutes of launch, continuing its blockbuster momentum.

Strategic Foundation: Upgraded Specifications Offset Price Sensitivity

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  Despite only minor exterior adjustments (such as the front grille redesigned to accommodate a 4D millimeter-wave radar), the vehicle features comprehensive upgrades in range, charging capability, chassis, and intelligent driving systems.

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  Enhanced purchase incentives: The Standard and Pro trims include limited-time gifts such as a zero-gravity passenger seat and an electric front trunk; the MAX trim comes with a refrigerator and a carbon fiber steering wheel.

Industry Impact: Premium Configuration at Competitive Pricing Strengthens Position in Segment

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  Amid rising raw material costs, Xiaomi maintains competitiveness through a "cost-price" strategy, reinforcing its benchmark status in the RMB 200,000–300,000 all-electric sedan segment.