Xiaomi SU7 Surpasses 80,000 Reservations Within 48 Days of Launch

[Market Performance] Xiaomi's new SU7 has exceeded 80,000 reservations within 48 days of its launch, leading the RMB 200,000–300,000 pure-electric sedan segment.

Key Developments: Over 1,600 Daily Reservations, Nearly 40% Opt for Max Trim

The 80,000 reservations were achieved since its launch on March 19, with over 70,000 units already reserved by May 2. More than 60% of buyers are first-time car owners, 22% upgraded from BBA brands, and the average transaction price reached RMB 265,000.

Key Metrics: 15,000 Deliveries in May, Targeting 100,000 Units in Q3

The Beijing Yizhuang factory is operating at full double-shift capacity, targeting 15,000 deliveries in May and exceeding 20,000 units in June. All trims come standard with LiDAR and the NVIDIA Thor-U chip, offering a maximum CLTC range of 902 km and a 3.08-second 0–100 km/h acceleration time for the Max trim.

Strategic Foundation: High-Value Incentives Drive Conversions and Secure Mid-to-Premium Buyers

May purchase incentives include RMB 42,000 for Standard and Pro trims and up to RMB 61,000 for the Max trim. Down payments start from RMB 49,900, with monthly installments as low as RMB 3,115.