Xiaomi Auto April Sales Exceed Expectations | EV Briefing

[Market Update] Xiaomi Auto's actual April sales figures have been revealed, totaling 36,702 units—significantly surpassing the company's vague official statement of 'over 30,000 units.'

Key Development: Lei Jun Praised for 'Understating' Sales

The Xiaomi SU7 recorded 26,824 insurance registrations in April, while the Xiaomi YU7 sold 9,828 units, bringing the combined total to 36,702 units—approximately 6,700 more than the official figure. This has sparked online discussions about Xiaomi's 'humble disclosure' approach.

Key Metrics: Dual-Model Strategy Drives Growth

Cumulative sales from January to April reached approximately 117,600 units, achieving 23.5% of the annual target of 500,000 units. To meet this goal, Xiaomi must average 54,000 deliveries per month for the remainder of the year.

Industry Impact: Rises to Second Among EV Startups

Xiaomi has overtaken rivals like Li Auto and NIO among new energy vehicle startups, ranking second only to Leapmotor, demonstrating strong market momentum.