Wang Leehom Endorses Denza and Takes a Major Stake in BYD

[Endorsement Partnership] Wang Leehom has been appointed as the global brand ambassador for Denza, with an endorsement fee exceeding RMB 10 million, which he will fully use to purchase BYD shares.

Core Development: First Automotive Endorsement Since Comeback Ties to BYD Group

On May 18, Wang Leehom attended the launch event for the Denza N9 Flash Charging Edition, confirming that he will use his entire endorsement fee to buy BYD stock. His agent stated they were “very satisfied” with the amount and emphasized strong confidence in BYD’s long-term growth. This marks his first automotive brand collaboration since the Infiniti endorsement controversy in 2021.

Strategic Rationale: Leveraging Endorsement Fees to Bet on the New Energy Leader

Wang Leehom openly expressed regret for not investing in BYD ten years ago, saying that had he done so, his investment would have multiplied “beyond imagination” by now. Data shows that BYD’s A-share price has surged more than fivefold since early 2016, while its H-shares have climbed nearly eightfold. His decision to directly convert his endorsement fee into equity has been dubbed by netizens as the “most hardcore investment-driven endorsement in history.”