TAILG Ignites Anime Convention Season with Dual-Expo Campaign

[Marketing Campaign] TAILG simultaneously launched its 'itasha' (anime-wrapped vehicles) at two major anime conventions in Nanjing and Chongqing, pioneering cross-dimensional marketing.

Core Strategy: Hit Models Reimagined for the Anime Aesthetic to Precisely Engage Gen-Z Audiences

The three best-selling models—Cangqiong 2026, Fengshen Extreme Edition, and Butterfly Play—were extensively customized with esports-inspired elements from titles like PUBG Mobile and kawaii DIY designs, becoming instant crowd magnets at the events.

Key Metrics: Dual-City Launch and Multi-Layered Engagement Boost Participation

On May 1st, TAILG set up simultaneous booths at the 5th Nanjing Jinling Youth Culture Expo and the 19th Chongqing Mengxiang Anime Expo. Through test ride check-ins, social media sharing, and other interactive activities, the brand distributed exclusive merchandise including capybara plush toys and kawaii-style helmets, continuously driving foot traffic and engagement.

Strategic Foundation: Reshaping Brand Communication Through Gen-Z Aesthetics

With high-profile cosplayer parades and an immersive "rideable anime world" exhibition design, TAILG underscored its commitment to deepening its presence among young consumers, accelerating the transformation of electric vehicles from mere transportation tools into cultural icons.