Shangjie Officially Announces Xiao Zhan as Brand Ambassador and Launches Z7 Series

[Brand Marketing] Shangjie Auto has officially announced Xiao Zhan as its first-ever brand ambassador, concurrently launching the Z7 and Z7T models.

Key Development: Xiao Zhan's Endorsement Sparks Immediate Attention

Xiao Zhan has officially become the first brand ambassador for Shangjie, a brand under Harmony Intelligent Mobility Alliance (HIMA), unveiled at the launch event on April 22.

Key Figures: Z7 Pricing Directly Competes with Xiaomi SU7

The Shangjie Z7 starts at RMB 219,800, while the Z7T starts at RMB 229,800, positioning them as direct competitors to the Xiaomi SU7. The brand has committed an initial investment of RMB 6 billion and assembled a team of over 5,000 employees.

Strategic Foundation: Deep Huawei Empowerment for the Fifth "Jie" Brand

As the fifth "Jie" brand co-developed by Huawei and SAIC Motor, Shangjie leverages Huawei's smart mobility solutions and focuses on a premium, fashion-forward positioning centered on high safety and high reliability. The brand's first vehicle was originally scheduled for launch in autumn 2025 but has now been accelerated to market.