Seven New Models Launched in Quick Succession, Spanning the $14,000–$49,000 Price Range

[New Vehicle Launches] Seven new energy vehicles were launched within 24 hours, including six SUVs and one sedan, with prices ranging from RMB 100,000 to RMB 350,000 ($14,000–$49,000).

Core Developments: Multiple Brands Target Niche Segments

The Xiaopeng MONA L03 starts at RMB 123,800, offering nine variants across pure electric and extended-range configurations. The Wuling Xingguang L enters the sub-RMB-100,000 six-seat plug-in hybrid SUV segment with a starting price of RMB 109,800, featuring a standard 37.9 kWh battery across all trims. The all-new Li Auto L6 is uniformly priced at RMB 249,800. Leapmotor introduced its twin models—the B01 (starting at RMB 95,800) and the B10 (starting at RMB 99,800).

Key Specifications: IM LS9 Introduces Premium Trims

IM Motors added two high-end variants: the LS9 Hyper Edition and the 52 Ultra Steer-by-Wire Edition, priced at RMB 349,800 and RMB 319,800 respectively. Both emphasize steer-by-wire technology and exclusive design elements, directly targeting the premium intelligent six-seat SUV market.

Industry Impact: Price Wars Intensify Further

Amid expectations that new energy vehicles may soon be subject to a battery consumption tax, automakers are accelerating product launches and adopting ultra-competitive pricing strategies to capture market share. Competition is especially fierce in the RMB 100,000–150,000 ($14,000–$21,000) segment, led by brands like Wuling and Leapmotor.