Seres Launches New Youth-Oriented EV Brand in Strategic Partnership with Volcano Engine

[Brand Strategy] Seres will unveil a new youth-oriented automotive brand in June, with the renamed Saidou Tech serving as the legal entity.

Key Developments: New Brand Targets Young, Sporty Segment; Sales and Marketing Teams Already in Place

The new brand from Seres will operate independently, featuring its own dedicated sales channels and simultaneously expanding into both domestic and overseas markets. The marketing and channel teams have already been fully assembled.

Strategic Foundation: Deep Integration with ByteDance’s Volcano Engine to Drive a Second Growth Curve

The collaboration is internally codenamed “Project A” within ByteDance and is led by Yang Liwei, General Manager of Volcano Engine’s Automotive Business; on Seres’ side, it is spearheaded by Li Bo, President of Overseas Business Division. This partnership will go significantly deeper than Volcano Engine’s previous “co-defined, co-developed” model with SAIC Roewe.

Industry Impact: Accelerating Efforts to Reduce Reliance on Huawei’s Aito Brand

The new brand is seen as a pivotal move in Seres’ dual-track strategy of “Huawei-powered premium intelligent driving + ByteDance-driven youthful tech,” and is expected to attract strategic investments from industrial capital such as Chongqing state-owned capital and CATL.