Seres Launches New Brand 'Serd Auto' in Collaboration with ByteDance

[New Vehicle Launch] Seres, in collaboration with ByteDance, will officially unveil its new energy vehicle brand 'Serd Auto' on June 9.

Core Development: First Crossover to Offer Both BEV and Range-Extended Versions

Serd Auto’s debut model is positioned as a crossover between an SUV and a sedan, planned to be available in both battery electric (BEV) and range-extended variants. Production will take place at the Seres Phoenix Factory, which is currently undergoing retooling.

Strategic Foundation: Deep Integration of ByteDance’s Doubao Large Model into In-Vehicle Systems

The brand name 'Serd' is interpreted as a reference to ByteDance’s Doubao large AI model. The two companies are jointly integrating this model into the vehicle’s infotainment system. Notably, the intelligent driving solution will not adopt Huawei’s Qiankun ADS, highlighting an independent technological path.

Key Figures: RMB 6.67 Billion Capital Injection with State-Backed Investors Entering

On May 25, the former Landian Technology was renamed Chongqing Serd Technology Co., Ltd. and completed a capital increase of RMB 6.67059 billion, bringing in new shareholders including ShaCi Zhiyuan. Seres waived its preemptive right to subscribe to the new shares.