Roewe i6 Launches Pre-sales Starting at RMB 65,900

[New Vehicle Launch] The all-new Roewe i6 has commenced pre-sales with an exclusive early-bird price range of RMB 65,900 to RMB 75,900.

Core Strategy: New-Generation Family Sedan Enters Market with High Value-to-Price Ratio

The Roewe i6 is offered in three trims—Longevity Edition, Premium Longevity Edition, and Ultimate Longevity Edition—with a pre-sale price range of RMB 74,900 to RMB 84,900. Limited-time offers bring the starting price down to RMB 65,900. Buyers can enjoy 0% interest for 24 months on RMB 40,000, a RMB 4,000 fuel subsidy, and lifetime warranty on the powertrain. Customers who lock in their orders and take delivery by the end of May will also receive commemorative gold ingots.

Key Specifications: Segment-Leading Dimensions and Global Design

The vehicle measures 4,767 mm (L) × 1,828 mm (W) × 1,498 mm (H) with a wheelbase of 2,755 mm, positioning it as a compact sedan. Designed under the direction of former Rolls-Royce design chief Joseph Kaban, it features the "Radiant Pearl Aesthetics" design language, highlighted by a 23-slat digital waterfall grille and 3D floating贯穿-style taillights, and is available in five exterior colors.

Strategic Foundation: Integrating New Energy Thinking into ICE Vehicles

Leveraging SAIC Motor’s global supply chain and cost-control capabilities, Roewe applies new energy vehicle technologies to enhance its internal combustion engine models, emphasizing substantial features, fuel efficiency, and durability. The brand adheres to its core product philosophy: "Where there is consumer demand, Roewe invests."