NIO ES8 Launches Five-Seater Variant Starting at RMB 274,800

[New Model Launch] NIO has introduced a new five-seater version of the ES8, starting at RMB 274,800 with the BaaS (Battery as a Service) subscription plan.

Core Strategy: Precisely Targeting the Premium Large Five-Seater SUV Segment

The NIO ES8 Five-Seater is available in two variants, priced from RMB 382,800 to RMB 422,800. With the BaaS option, prices start as low as RMB 274,800–314,800. Standard features include dual reclining lounge seats and a 1,334L trunk (expandable up to 3,084L), along with support for outdoor accessories such as a built-in cooler box and fishing rod holders.

Key Specifications: Premium Hardware Meets Extended Range

Built on a full-domain 900V high-voltage architecture and equipped with a dual-motor AWD system, the vehicle integrates a 102kWh battery pack, delivering a CLTC-rated range of 655 km. The cabin features the Shenji NX9031 chip, a 230L front trunk, and 22-inch forged alloy wheels with floating NIO emblems.

Strategic Foundation: Strengthening Positioning in the Premium Market

First owners receive benefits including five years of complimentary NOP+ usage and lifetime roadside assistance. Customers who place orders before July 31 will receive a RMB 2,680 First-Class Air Travel Comfort Kit. Deliveries commence on July 10, further solidifying NIO’s leadership in the premium all-electric vehicle segment.