NIO's All-New ES8 Reaches 90,000 Units Delivered

[Market Update] NIO has delivered its 90,000th all-new ES8.

Core Development: 90,000 Deliveries in Just 195 Days, Solidifying Leadership in the Premium BEV SUV Segment

Since deliveries began on September 21, 2025, the all-new NIO ES8 has achieved 90,000 units delivered in only 195 days. In March 2026 alone, it delivered 16,255 units, securing the title of best-selling vehicle priced above RMB 400,000 for three consecutive months.

Key Metrics: In Hefei, Two Out of Every Three Large SUVs Sold Are ES8s

In its home city of Hefei, the all-new ES8 ranked as the top-selling model across all segments in both January and February 2026. Within the local large SUV segment, two out of every three vehicles sold were ES8s, capturing a market share of approximately 67%.

Strategic Foundation: BaaS Lowers Entry Barrier, Flagship Product Strength Drives Repeat Purchases

With a starting price of RMB 298,800 under the Battery-as-a-Service (BaaS) plan, the ES8 significantly lowers the ownership threshold. Mr. Zhao, the owner of the 90,000th unit and a previous user of German premium ICE vehicles, chose to add the ES8 to his fleet due to his appreciation for NIO’s battery charging and swapping ecosystem, odor-free interior, and spacious, intelligent user experience—highlighting the ES8’s strong appeal in both premium family and business use cases.