Multiple New EV Models Launched and Open for Pre-Orders Simultaneously

[New Model Launches] Five models, including the NIO ES9 and AITO M9, have been unveiled simultaneously.

Core Strategy: Simultaneous Push in Premium and Mass Markets

The NIO ES9 has officially launched, priced at RMB 498,000–628,000, positioned as a large all-electric SUV. The all-new AITO M9 also launched concurrently, priced at RMB 479,800–659,800, continuing its emphasis on advanced intelligent driving capabilities.

Key Pricing Data: Spanning RMB 100,000–650,000 Price Range

The MG4 X enters the A-segment all-electric market starting at RMB 99,800; the Wuling Xingguang L opens pre-orders at RMB 122,800–142,800, targeting family-oriented plug-in hybrid users; the Arcfox Dao V9 starts pre-orders at RMB 229,900–296,900, focusing on the mid-range smart electric MPV segment.

Underlying Strategic Move: Aggressive Rollout to Capture Second-Half Window

Automakers are deploying diverse new model lineups to cover multiple细分 segments, accelerating inventory clearance and technology implementation—highlighting a collective bet on a consumer demand recovery in the second half of 2026.