Maxus Pickup Launches Industry-First 7-Day Free Trial to Boost Consumer Confidence

[Marketing Innovation] Maxus Pickup is rolling out a nationwide '7-day free trial,' allowing customers to experience the vehicle risk-free before deciding whether to purchase.

Key Development: Industry's First Nationwide, Large-Scale Free Test Drive

Liu Haiqun, General Manager of Maxus Pickup Sales at SAIC Motor, emphasized that this is the first pickup brand to implement a structured, nationwide 7-day free trial directly from the manufacturer level. Following the policy announcement, test drive appointments have surged across multiple regions, with some dealerships reporting fully booked schedules and even queues forming for vehicle availability.

Strategic Foundation: Dual Support from Product Strength and User-Centric Approach

Maxus Pickup’s confidence stems from its decade of technological expertise, dual five-star safety certifications from Australia and Europe, and deep user insights centered on micro-entrepreneurs. Previously, the brand launched China’s first automatic-transmission pickup, breaking the import monopoly.

Industry Impact: Rebuilding Trust in Pickup Purchasing

This model returns decision-making power to users, shifting the industry focus from 'selling vehicles' to 'validating value,' potentially reshaping the logic behind pickup truck purchases.