Li Auto Unveils Embodied Intelligence Automotive Strategy

[Technology Strategy] At Livis Day, Li Auto officially launched its embodied intelligence automotive strategy, defining it as an intelligent agent that integrates electric vehicles, professional drivers, AI computers, and life assistants.

Key Development: Li Xiang Criticizes Traditional ADAS for 'Bailing Out in Complex Scenarios'

Li Xiang pointed out that current advanced driver-assistance systems (ADAS) often disengage directly when encountering extreme or unfamiliar scenarios, causing nearly half of all accidents to occur at the moment of human takeover—compliant with regulations but extremely unsafe for users. He emphasized that a truly intelligent vehicle should be able to protect human safety, independently complete tasks, and operate more efficiently than humans.

Key Data: In-House Developed Mach M100 Chip Serves as AI Foundation

Li Auto simultaneously unveiled the world’s first dynamic dataflow AI chip, the Mach M100, and disclosed its full-year OTA roadmap. Li Xiang described it as “the most powerful AI chip in the world,” marking the company’s transition from “a mobile home” to its second phase: “imbuing both cars and homes with life.”

Strategic Foundation: Shifting from Feature-Driven to Embodied Intelligence

Li Auto believes today’s smart cars are merely “collections of features,” lacking autonomous understanding and decision-making capabilities. Embodied intelligence aims to create intelligent agents with a “soul,” fundamentally redefining the human-car relationship and the logic of safety.