Li Xiang Defines Embodied Intelligence as the Core Business of Car Manufacturing

[Strategic Transformation] At the Li Auto Livis Day event, Li Xiang responded to criticisms that the company was 'straying from its core business,' stating that building embodied intelligence vehicles is precisely its central mission.

Core Direction: Embodied Intelligence Is Li Auto’s 'Core Business'

Li Xiang emphasized that a truly intelligent vehicle should protect human safety, autonomously complete tasks, and operate more efficiently than humans, rather than merely stacking features. He criticized current smartphones and so-called 'traditional smart cars' for being feature-driven and lacking human-centered intelligent experiences.

Key Data: In-House Chip Development and AI Application Deployment

The event unveiled for the first time Li Auto’s self-developed Mach M100 chip and teased that the upcoming L9 Livis will feature multiple AI-enhanced capabilities. A humorous short video of Li Xiang generated by AI was played on-site, highlighting the company’s exploration into integrating generative AI with embodied intelligence.

Strategic Foundation: Transitioning from an Automaker to an Embodied Intelligence Company

Through its dedicated technology showcase, Livis Day, Li Auto sent a clear signal: software and AI now take precedence over hardware, and the company is accelerating its transformation into an embodied intelligence enterprise.