Lei Jun Live-Streams for 15 Hours to Demonstrate SU7 Range

[Corporate Update] Lei Jun personally drove the Xiaomi SU7 Pro to complete a 1,300-kilometer live-streamed range test, which took 15 hours in total.

Core Development: Lei Jun's Frequent Livestreams Aim to Address Doubts and Boost Sales

Since early 2026, Lei Jun has conducted over eight car-related livestreams covering vehicle deliveries, teardowns, safety features, and customization services. This latest real-world test—from Beijing to Shanghai, spanning 1,300 kilometers—was specifically designed to counter last year’s controversy over alleged “range falsification.”

Key Metrics: SU7 Launches, CEO Spends 15 Hours On-Camera Within 29 Days

Just 29 days after the launch of the new Xiaomi SU7 Pro, Lei Jun dedicated 15 uninterrupted hours to a livestream, joining his executive team to complete the long-distance test, with content simultaneously distributed across multiple platforms.

Strategic Rationale: Under Pressure to Deliver a Hit, Founder Steps In to Reassure the Market

Facing concerns over Xiaomi Auto’s underwhelming sales performance and intensifying industry competition, Lei Jun is leveraging intense personal visibility to rebuild user confidence—highlighting both his deep personal commitment to the automotive venture and his underlying anxiety about its success.