Kong Yanshuang Joins Xiaomi Auto as Head of Sales

[Personnel Change] Kong Yanshuang, former General Manager of Tesla China, has joined Xiaomi Auto and taken charge of sales operations.

Core Development: Tesla Executive Lands Key Role in Xiaomi's Strategy Office

Kong Yanshuang joined Xiaomi in early March 2026, directly entering the company’s top automotive decision-making body—the Strategy Office—as the “Political Commissar” for sales, replacing former director Li Xiaorui. Eason, another employee with Tesla experience, also joined at the same time. Both report directly to the Strategy Office and to Lei Jun. Such an arrangement is extremely rare at Xiaomi, highlighting the company’s urgent need to build a systematic sales capability.

Key Metrics: Xiaomi Auto Enters a New Profitability Phase

As of the end of 2025, Xiaomi Auto had delivered over 600,000 vehicles cumulatively, including 411,000 units for the full year. Its smart EV business generated revenue exceeding RMB 100 billion, achieving a gross margin of 24.3% and its first annual profit of RMB 900 million. Its retail network spans 138 cities, with 477 stores opened and 264 service centers in operation.

Strategic Foundation: Leveraging Tesla Expertise to Strengthen Channel Infrastructure

Kong Yanshuang previously led Tesla’s sales expansion in South China and nationwide. Her appointment comes as Xiaomi transitions from a “rapid growth phase” to a “stable sales phase,” urgently requiring replicable and refined frontline operational capabilities. Xiaomi’s move aims to rapidly reinforce its sales system to prepare for the next stage of large-scale market competition.