JD.com's Miao Qin: Driving Market Growth Through User Experience

[Market Strategy] Miao Qin, President of JD Automotive, proposed focusing on user experience as the core approach to unlocking incremental growth in the new energy vehicle (NEV) market.

Key Insight: Addressing Full-Cycle User Pain Points Is Crucial to Breaking Through

Car purchase decisions take as long as 60 days, and issues frequently arise during the five-year ownership cycle—particularly around after-sales service and maintenance. Miao Qin pointed out that both the vehicle sales and after-sales markets each reach a scale of RMB 4 trillion, comparable to the real estate sector. Therefore, it is essential to integrate end-to-end services covering car buying, usage, maintenance, customization, and trade-ins.

Strategic Foundation: Open Ecosystem Collaboration Enables Non-Zero-Sum Growth

In 2025, JD.com will partner with GAC Group and CATL to launch the 'People's Choice Vehicle,' validating a product development logic centered on user needs. Miao Qin emphasized that the industry does not lack production capacity or technology—it lacks deep insight into user demands. Only through continuous iteration and ecosystem-wide collaboration can China enhance the global competitiveness of its new energy vehicles.