Hyper S600 Makes Global Debut at Beijing Auto Show and Opens Blind Pre-Orders

[New Vehicle Launch] The Hyper S600 made its global debut at the 2026 Beijing Auto Show, with blind pre-orders launched simultaneously.

Core Highlights: A New Benchmark for Premium Intelligent Sports SUVs Under RMB 300,000

The Hyper S600 exceeds 5 meters in length, featuring a coupe-style SUV silhouette equipped with 20-inch sport wheels, an active grille shutter system, and a dual-layer ducktail spoiler to enhance its sporty character. Its exterior integrates the brand’s signature 'Mountain-and-Sea Texture' design language, while the taillights consist of a matrix of 836 LED points, supporting OTA-upgradable dynamic lighting effects.

Strategic Foundation: First Model Under Brand Refresh, Leveraging Sports IP for Image Reinforcement

As the first model launched under Hyper’s brand refresh, the S600 champions the value proposition: 'Dynamic on the Outside, Refined Within.' Michael Owen has been appointed as the official brand ambassador. Blind pre-order customers will enjoy benefits including RMB 666 redeemable for RMB 2,000, priority delivery, and multiple chances to win exclusive prizes, strategically targeting young, high-net-worth individuals.