Hongqi Officially Announces Yang Mi as Brand Ambassador

[Brand Endorsement] Hongqi Auto has officially announced Yang Mi as its brand ambassador.

Key Development: From Owner to Ambassador — Yang Mi Deepens Ties with Hongqi

In August 2024, Yang Mi attended the first Shanghai delivery ceremony for the Hongqi S9 as the vehicle’s No. 001 owner, receiving her car personally from Richard Yu. By October 2025, she was jointly appointed with Shen Teng as a Hongqi brand ambassador, and has now been elevated to the role of sole brand ambassador.

Strategic Rationale: Leveraging Celebrity Influence to Accelerate Penetration in the Premium EV Market

Following Liu Yifei’s endorsement of the Zhijie brand, Harmony Intelligent Mobility once again enlists top-tier actress Yang Mi to strengthen recognition of the Hongqi S9 within the luxury all-electric sedan segment priced above RMB 300,000, highlighting its dual strategic positioning of “technology + fashion.”