Ferrari's All-Electric Sports Car Luce Sells Out in China

[New Vehicle Launch] Ferrari's first all-electric sports car, the Luce, starts at RMB 3.988 million in China, with its initial allocation of 88 units selling out instantly.

Key Development: Chinese Price Significantly Lower Than in Europe

The Luce launched in China on June 26 with a starting price of RMB 3.988 million, which is RMB 360,000 cheaper than the European version priced at €550,000 (approximately RMB 4.35 million). Its exterior features active air intakes, floating aerodynamic wing elements, and transparent-panel headlights. At the rear, it sports a fastback-style spoiler and circular taillights. Five paint options are available, including the exclusive Giallo Luce yellow.

Key Figures: All 88 Limited Units Sold Instantly; Orders Backlogged Until 2027

The initial batch of 88 limited units for the Chinese market has already sold out completely. Ferrari CEO Benedetto Vigna revealed that global orders are now backlogged until the end of 2027. Although rumors suggested that purchasing the Luce might grant priority access to other limited-edition models, the company has explicitly denied that this applies to the Chinese market.

Strategic Foundation: Continuing the Scarcity-Based Marketing Approach

Ferrari adheres to its long-standing strategy of "always producing one unit fewer than market demand," capping its annual global deliveries at 13,000–14,000 vehicles. As a pivotal step in the brand’s electrification journey, the Luce strictly maintains Ferrari’s premium and exclusive positioning.