Car Manufacturer's Sales Company Fined RMB 400,000 for Spreading Rumors About Xiaomi Auto

[Corporate Rights Protection] A sales company of a certain automotive brand has been fined RMB 400,000 by market regulatory authorities for defaming Xiaomi Auto during a live stream.

Key Development: Disparaging Competitors in Live Streams Crosses Legal Boundaries

The sales company used its official account during a live broadcast to claim that "Mi Auto is a generic brand," and edited these remarks into short videos disseminated across multiple platforms. The company was officially sanctioned on June 30. Xiaomi stated it will resolutely safeguard its reputation through legal means.

Industry Impact: Disorderly Marketing Practices in the New Energy Vehicle Sector Demand Urgent Regulation

Some dealers, seeking traffic, have replicated online rhetoric that denigrates competitors while promoting themselves. According to CCTV data, enterprise-related online infringement cases account for nearly one-quarter of all such incidents. This penalty sends a clear message: the RMB 400,000 fine demonstrates regulators’ zero-tolerance stance toward unfair competition.