Changan Integrates Avatr and Deepal to Streamline EV Operations and Target 1.5 Million Annual Sales by 2030

[Brand Integration] Changan Automobile has announced a strategic integration of Avatr and Deepal, aiming to complete the process by the end of 2026.

Core Strategy: Independent Front Ends, Collaborative Back Ends to Rebuild Competitiveness

Zhu Huarong frankly admitted that the company had "taken some wrong turns in brand strategy" in the past. This integration specifically targets two major pain points: unclear brand differentiation and redundant resource investment. Both brands will maintain independent operations but achieve deep collaboration in mid- and back-end areas such as R&D, supply chain, and sales channels.

Key Metrics: Targeting 1.5 Million Units by 2030

The integration sets clear goals: by 2030, Avatr aims to reach 500,000 units, while Deepal targets 1 million units, together forming a premium new energy vehicle brand cluster with combined annual sales of 1.5 million units and overseas sales accounting for over 40%. Shared resource costs are expected to decrease by 20%–30%.

Strategic Foundation: An Efficiency Revolution Amid Market Saturation

Facing intensifying competition from emerging EV players and internal profitability pressures, Changan’s move to integrate aims to eliminate internal inefficiencies and boost operational efficiency. This marks the first critical step in implementing its global "1445" strategy and represents a proactive response to the accelerating industry shakeout.