BYD Pushes Sub-Brands Toward Self-Sufficiency

[Corporate Strategy] BYD plans to drive its sub-brands toward financial self-sufficiency, with the Yangwang brand temporarily excluded.

Core Development: Engineering Institute Restructuring Reshapes R&D System

Each brand will independently access and pay for group R&D, production, and procurement resources based on its needs. BYD intends to split the former Automotive Engineering Institute into five brand-specific research institutes—Dynasty, Ocean, Fangchengbao, Denza, and Yangwang—while retaining only the technical platform development function within the central Engineering Institute.

Strategic Foundation: Shifting from Centralized Control to Brand Autonomy

Previously, vehicle models were uniformly defined and developed by the Engineering Institute, with sales feedback informing requirements. After the reform, individual brand entities will gain greater authority over product decisions to better respond to market fragmentation and profit pressures.

Key Metrics: Sluggish Sales Force Structural Adjustments

In May 2026, BYD sold 383,453 vehicles, a marginal year-over-year increase of 0.26%; cumulative sales for the year reached 1,405,039 units, down 20.32% year-over-year, highlighting the urgency of transformation.