Audi E5 Offers Limited-Time Benefits Worth RMB 30,000

[Market Promotion] SAIC Audi E5 Sportback is offering a limited-time purchase benefit package worth RMB 30,000, with a starting price as low as RMB 205,900.

Core Offerings: Dual Cash and Financing Options Lower Entry Barrier

The cash subsidy plan, starting at RMB 205,900, includes RMB 10,000 for purchase tax, RMB 10,000 in cash rebate, and RMB 10,000 for trade-in or upgrade incentives. The financing option offers 0% interest for 5 years or low interest for 7 years, with a starting price of RMB 225,900. This promotion ends on March 31, 2026.

Key Metrics: Monthly Sales of Only 1,800 Units Drive Significant Discounts

As the first model under the AUDI E brand, the E5 Sportback has averaged monthly sales of approximately 1,800 units since its launch in September 2025. This price reduction aims to boost market share. Built on an 800V high-voltage platform, the vehicle is available in four variants and is positioned as a mid-size all-electric shooting brake coupe.

Strategic Foundation: A Standalone Brand Testing China’s New Energy Vehicle Market

AUDI E is a joint venture between Audi and SAIC Motor, officially signed in May 2024. It features a new 'AUDI' English logo and is specifically developed for the Chinese market, with the E5 serving as its strategic cornerstone.