AITO M9 High-Net-Worth User Profile Revealed

[Market Insights] The all-new AITO M9, with an average transaction price of RMB 610,000, is achieving strong sales against market headwinds, driven primarily by high-net-worth individuals.

Key Trend: 53.2% of owners placed orders without comparing alternatives

A survey of 124 early adopters shows that over half placed deposits without comparing other models. 31.5% of respondents stated they would have abandoned their purchase plans entirely if the M9 were unavailable. Community word-of-mouth and brand affinity emerged as critical decision drivers.

Key Metrics: Average age 36.4 years, household annual income RMB 921,000

Among owners, 47.6% are self-employed or business owners, and 49% are repeat buyers, with 59.0% previously owning vehicles from traditional luxury brands such as Mercedes-Benz, Audi, or BMW. Annual household spending reaches RMB 389,000.

Strategic Foundation: Certainty of value enables breakthrough in the premium segment

Amid industry-wide price wars, the AITO M9 has differentiated itself through technological experience, safety, quality, and emotional appeal—achieving 20,000 firm orders within 24 hours and over 10,000 deliveries in three weeks, setting a new record for the fastest delivery pace in the RMB 500,000+ segment.