Zunjie S800 Launches at RMB 1.388 Million with Aggressive Pricing and Premium Features

[New Vehicle Launch] The Zunjie S800 Grand Design Collector's Edition has officially launched with a price of RMB 1.388 million, a reduction of over RMB 210,000 compared to the initial pre-sale range.

Core Strategy: Pricing Significantly Below Expectations, Demonstrating Strong Commitment

Yu Chengdong revealed that the internal target pricing was originally set between RMB 1.68 million and RMB 1.88 million. The final official price is RMB 1.388 million, with both the extended-range and all-electric variants priced identically and all core features included as standard across the entire lineup.

Key Figures: Optional Packages and Owner Benefits Add Over RMB 260,000 in Value

The "Brocade Blossom" theme package is available as an option for RMB 200,000; customers who place orders immediately receive a RMB 20,000 ADS intelligent driving upgrade package and a RMB 4,000 worry-free service package; existing owners upgrading or trading in their vehicles can enjoy up to RMB 60,000 off their final payment.

Strategic Foundation: Entering the Ultra-Luxury Segment with High-End Craftsmanship

The vehicle debuts with an L3+ intelligent driving system and an 800V fully active suspension, blending Eastern aesthetics with world-class craftsmanship. Deliveries are expected to commence by the end of August.