Zhuoyu's Decade-Long Journey to Independence: From DJI Automotive to the Top Tier of Intelligent Driving

[Company Growth] Zhuoyu Technology CEO Shen Shaojie revealed the company's ten-year development journey, with mass-produced solutions now covering more than 50 vehicle models and annual shipments reaching several hundred thousand units.

Core Development: From an Internal DJI Project to an Independent Intelligent Driving Supplier

Zhuoyu originated as DJI’s ninth pre-research project in 2016 (codenamed BR1609). After nine years of incubation, it officially launched as an independent brand in 2025, serving 9 OEMs and 15 vehicle brands, with products spanning from budget-friendly models to luxury vehicles priced over one million RMB.

Strategic Foundation: Technology First, Scenario Expansion

Initially focused on technology validation, Zhuoyu gradually zeroed in on the intelligent driving赛道. Now entering its tenth year, Zhuoyu has announced its entry into heavy-duty truck highway NOA and autonomous logistics vehicles, having already partnered with XCMG, Shaanxi Automobile Group, and Sinotruk. The first batch of vehicles is scheduled for deployment in 2026.

Industry Impact: Joining the 'Di-Da-Hua-Mo' Top Tier of Intelligent Driving

Unlike peers that rely on a single automaker or focus exclusively on L4 autonomy, Zhuoyu leverages DJI’s visual and perception technology foundation to carve out a differentiated path, becoming one of the few domestic intelligent driving solution providers to achieve large-scale mass production and real-world deployment.