ZhiJia New Journey Rebrands and Sets Sail with Global EV Ambitions

[Brand Strategy] ZhiJia New Journey (formerly 'ZhiJia Continental') officially rebranded at the 2026 Beijing Auto Show, unveiling a new direction focused on globalization and accessible intelligent driving for all.

Core Developments: 30 Models to Enter Mass Production Within 24 Months, Covering All Mobility Scenarios

ZhiJia New Journey, backed by two major shareholders—Horizon Robotics and OmniVista Group—has accomplished in just 24 months what typically takes the industry five years in terms of technology development and mass production readiness. The company has already planned the delivery of over 30 vehicle models, expanding its product lineup from passenger cars to two-wheelers and autonomous logistics vehicles.

Key Metrics: Urban NOA Enabled in Vehicles Priced Around RMB 100,000

Leveraging a single Journey® 6M chip, ZhiJia New Journey is bringing advanced intelligent driving capabilities down to vehicles priced around RMB 100,000, while also upgrading its entry-level ADAS product Luna from the Journey 3 to the Journey 6B platform.

Strategic Foundation: Exporting Algorithms to 'Understand Roads Worldwide'

CEO Li Biao emphasized the goal of adapting Chinese algorithms to global road environments, competing internationally through cost-effective, full-scenario solutions, and advancing the democratization of intelligent driving.