Zeng Yang Joins Xiaomi as Deputy General Manager of Public Relations

[Personnel Change] Zeng Yang, former Vice President of Starry Meizu, has officially joined Xiaomi Group as Deputy General Manager of the Public Relations Department and Head of Media Relations.

Key Development: Xiaomi Strengthens Senior Leadership in Brand Communications

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  Zeng Yang previously served as Vice President of Starry Meizu, leading the promotional campaigns for the Meizu 20/21 series and AIoT products, demonstrating comprehensive experience in communications spanning smartphones to the broader ecosystem.

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  His career spans CCTV Finance Channel, Zhihu (as Executive Editor-in-Chief and Dean of Research Institute), and JD.com’s Public Relations Department, offering a unique tripartite perspective encompassing media, platforms, and corporate communications.

Strategic Rationale: Bolstering Media Relations Amid Competitive Pressure

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  This appointment follows the recent transition of former PR General Manager Wang Hua to Xiaomi’s Wuhan office. The department is currently led by Xu Jieyun in an acting capacity as General Manager. Zeng Yang’s addition is expected to directly enhance Xiaomi’s media responsiveness and content control capabilities in an increasingly complex public opinion environment.