Yijing Appoints Wang Junjun and Zeng Qinglin to Lead New Brand

[Personnel Appointment] Yijing Auto has officially appointed Wang Junjun as Chairman and Zeng Qinglin as General Manager to accelerate its high-end new energy vehicle strategy.

Key Development: Post-80s Executives from Dongfeng Take the Helm

Wang Junjun (born in 1984) and Zeng Qinglin (born in 1983), both veterans of the Dongfeng system with hands-on experience at Voyah, have been named Chairman and General Manager of Yijing respectively, forming a leadership loop spanning technology to market execution.

Strategic Foundation: Dual Engine Powered by Dongfeng and Huawei

As a co-created brand between Dongfeng and Huawei Qiankun, Yijing targets family users. Its first model—a full-size six-seater SUV—will debut at the Beijing Auto Show in April 2026 and enter mass production within the same year, positioned around “safety first, intelligent navigation, and open co-creation.”

Key Milestones: Steady Monthly Progress Toward Launch

Since the brand’s unveiling in November 2025, Yijing has achieved key milestones including tooling prototype rollout in December and completion of extreme cold-weather testing in January, demonstrating an efficient product development cadence.