XPeng P7 Launches New Variants Equipped with Second-Gen VLA

[New Model Launch] XPeng has introduced three new exterior colors and multiple new variants for the P7, with a starting price of RMB 203,800.

Core Strategy: Technology Democratization + Variant Segmentation to Strengthen Competitiveness in the RMB 200,000 Segment

The XPeng P7 now offers three new exterior colors—Stellar Red, Midnight Black, and Nebula White—and four new trims: 702 Max, 820 Max, 750 AWD Max, and 750 AWD Pengyi Ultra, priced between RMB 203,800 and RMB 301,800. The Max trims are equipped with the second-generation VLA, while the Ultra SE and Ultra variants feature two and three Turing AI chips, respectively, along with the VLM large model.

Key Specifications: Enhanced Handling and Limited-Time Benefits

The Max series introduces a new "Sport+" driving mode, delivering a 12% increase in suspension damping, 6% reduction in body roll, and 27% improvement in pitch control. Customers who place an order by March 31, 2026 can enjoy benefits worth up to RMB 74,000, including subsidies, financing options, and trade-in incentives.

Strategic Foundation: Tiered Configurations to Address Diverse User Scenarios

By using the Max trims to lower the entry barrier for intelligent driving and the Ultra trims to push the technological ceiling, XPeng is building a more refined product matrix that precisely targets the full spectrum of user needs—from daily commuting to high-performance driving.