Xinge Launches New Cool Q1 and Unveils 2026 Strategy

[Product Launch] Xinge has officially introduced its new electric three-wheeler, the 'New Cool Q1,' and simultaneously launched its 2026 brand renewal strategy.

Key Development: Orders Surge by 54% Amid Market Downturn, Accelerating Dual Upgrades in Channels and Products

Tao Yifan, General Manager of Xinge Vehicles, revealed at the June 23 launch event that orders in the first half of 2026 surged 54% year-over-year. This逆势 growth was achieved during an industry reshuffle by adhering to a strategy centered on "user needs as the core and channel win-win as the foundation."

Key Metrics: 57 Flagship Stores and 24 New Models Strengthen Frontline Presence

In the first half of the year, Xinge added 57 premium flagship stores and rolled out 24 upgraded new models, empowering dealers through routine marketing approaches such as short videos and live streaming. Vice General Manager Zheng Fengzhi emphasized that the new organizational structure will focus on frontline pain points and enhance practical capabilities at the terminal level.

Strategic Foundation: Targeting the Electric Three-Wheeler Niche with Enhanced Comfort Experience

The newly launched 'New Cool Q1' prioritizes comfort upgrades, marking Xinge’s strategic shift from function-driven to experience-driven product development, aiming to set a new benchmark in the electric three-wheeler market.